Who We Are
Senior specialists. Holistic perspective. Extensive global reach.
Senior specialists. Holistic perspective. Extensive global reach.
Every engagement is designed, moderated, and delivered exclusively by veteran qualitative strategists.
Every engagement is designed, moderated, and delivered exclusively by veteran qualitative strategists.
Our team
DGA is a senior-led team of expert researchers, moderators, and analysts, complemented by brand, marketing, and design strategy.
DGA was founded in 2006 by Dave Gustafson, who was interested in leveraging his pharmaceutical industry pedigree to deliver a high-end boutique market research experience for clients. With 35+ years of research experience across medical devices, payers, KOLs, and C-Suite executives, his moderation style is highly cerebral yet adaptable.
As Managing Director, Nikki brings 10+ years expertise across business development, branding, advertising and personalization, and digital marketing strategy. With experience across the largest global technology and consultancy firms, Nikki leverages a broad strategic lens, helping to shape the research direction and business implications of our projects.
Raul is an expert mixed methods market researcher with 25+ years across a broad range of industries including pharma, tech, consumer, and more. Within healthcare, he specializes in immunology and oncology. Leveraging a PhD in Psychology and a multilingual background (English, Spanish, French, Portuguese), Raul's moderation style is highly adaptable, curious, and perceptive.
With 8+ years across pharma and healthcare research, Carly offers senior expertise with deep specialization in therapeutics, medical devices, mental health, and rare diseases. Her moderation style is empathetic and inquisitive, enabling her to effectively connect with respondents, particularly patients and caregivers. While leading analysis and reporting, Carly also manages APAC research and moderation.
Cathryn brings 10+ years across research, design, and marketing expertise across healthcare, government, and insurance technology. As a human-centered designer, Cathryn draws on design methodology, design research, and anthropology to connect business goals and service / product design and strategy towards user-centered outcomes and innovation goals.
Stephen brings a background in environmental project management, including NEPA compliance and cross-agency coordination, into research operations, where he now supports DGA's research through workflow organization, supplier management, and cross-team alignment. Focused on building efficient systems and operational excellence, Stephen prioritizes consistency and transparency across the project lifecycle from project design through to invoicing.
DGA was founded in 2006 by Dave Gustafson, who was interested in leveraging his pharmaceutical industry pedigree to deliver a high-end boutique market research experience for clients. With 35+ years of research experience across medical devices, payers, KOLs, and C-Suite executives, his moderation style is highly cerebral yet adaptable.
As Managing Director, Nikki brings 10+ years expertise across business development, branding, advertising and personalization, and digital marketing strategy. With experience across the largest global technology and consultancy firms, Nikki leverages a broad strategic lens, helping to shape the research direction and business implications of our projects.
Raul is an expert mixed methods market researcher with 25+ years across a broad range of industries including pharma, tech, consumer, and more. Within healthcare, he specializes in immunology and oncology. Leveraging a PhD in Psychology and a multilingual background (English, Spanish, French, Portuguese), Raul's moderation style is highly adaptable, curious, and perceptive.
With 8+ years across pharma and healthcare research, Carly offers senior expertise with deep specialization in therapeutics, medical devices, mental health, and rare diseases. Her moderation style is empathetic and inquisitive, enabling her to effectively connect with respondents, particularly patients and caregivers. While leading analysis and reporting, Carly also manages APAC research and moderation.
Cathryn brings 10+ years across research, design, and marketing expertise across healthcare, government, and insurance technology. As a human-centered designer, Cathryn draws on design methodology, design research, and anthropology to connect business goals and service / product design and strategy towards user-centered outcomes and innovation goals.
Stephen brings a background in environmental project management, including NEPA compliance and cross-agency coordination, into research operations, where he now supports DGA's research through workflow organization, supplier management, and cross-team alignment. Focused on building efficient systems and operational excellence, Stephen prioritizes consistency and transparency across the project lifecycle from project design through to invoicing.
DGA was founded in 2006 by Dave Gustafson, who was interested in leveraging his pharmaceutical industry pedigree to deliver a high-end boutique market research experience for clients. With 35+ years of research experience across medical devices, payers, KOLs, and C-Suite executives, his moderation style is highly cerebral yet adaptable.
As Managing Director, Nikki brings 10+ years expertise across business development, branding, advertising and personalization, and digital marketing strategy. With experience across the largest global technology and consultancy firms, Nikki leverages a broad strategic lens, helping to shape the research direction and business implications of our projects.
Raul is an expert mixed methods market researcher with 25+ years across a broad range of industries including pharma, tech, consumer, and more. Within healthcare, he specializes in immunology and oncology. Leveraging a PhD in Psychology and a multilingual background (English, Spanish, French, Portuguese), Raul's moderation style is highly adaptable, curious, and perceptive.
With 8+ years across pharma and healthcare research, Carly offers senior expertise with deep specialization in therapeutics, medical devices, mental health, and rare diseases. Her moderation style is empathetic and inquisitive, enabling her to effectively connect with respondents, particularly patients and caregivers. While leading analysis and reporting, Carly also manages APAC research and moderation.
Cathryn brings 10+ years across research, design, and marketing expertise across healthcare, government, and insurance technology. As a human-centered designer, Cathryn draws on design methodology, design research, and anthropology to connect business goals and service / product design and strategy towards user-centered outcomes and innovation goals.
Stephen brings a background in environmental project management, including NEPA compliance and cross-agency coordination, into research operations, where he now supports DGA's research through workflow organization, supplier management, and cross-team alignment. Focused on building efficient systems and operational excellence, Stephen prioritizes consistency and transparency across the project lifecycle from project design through to invoicing.
Meet Our Partner Network: Specialized Depth with Global Reach
A Global Network, Curated for the Decision
We orchestrate high-stakes qualitative research across 45+ countries, operating as a single, senior-led point of contact while tapping into a vetted global network of native-language moderators, local recruitment engines, and region-specific regulatory specialists.
Native Language Moderation
Local Specialist Recruitment
Region-specific Regulatory & Systems Expertise