DGA | Global Market Research Provider

Who We Are (backup)

Our team has a wide variety of backgrounds and experiences which enhances our adaptability

C. David Gustafson | Principal

Dave Gustafson has over 26 years of experience in healthcare marketing research, including 25 years in the pharmaceutical industry. Prior to starting D. Gustafson & Associates, LLC (DGA), a boutique global marketing research firm, in March of 2006, Dave ran the research division for PharmaStrat, a managed markets firm, and he was a leading performer at V2 (now part of GfK), where he honed his moderation skills.

Dave is known and highly regarded for his insightful probing and his ability to quickly establish rapport with respondents, as well as his creative ways of presenting data and use of "mother slides" in his reports. Clients value partnering with Dave for his ability to cull strategic insights from research and provide creative solutions.

As a qualitative moderator for the last 14 years, Dave has personally moderated over 375 qualitative research studies in more than 110 therapeutic categories.   [Read more about Dave here]

Sue McMillan | Principal

Sue McMillan has over 25 years of experience as a marketing researcher and business analyst. Prior to joining DGA in May of 2016, she worked both independently and as a Senior Researcher with a pharmaceutical market research agency in Philadelphia, PA. Sue's expertise is in qualitative research, most recently targeting health care professionals, patients and business stakeholders.    

Sue's areas of specialization include depth interviews and focus groups with physicians (generalists as well as specialists), RNs, patients, caregivers and key business decision-makers. She is well-known for her comfortable style and ability to establish rapport with patients and other respondents. She has industry expertise in pharmaceuticals, health care, employee benefits, insurance, and consumer packaged goods. 

 [Read more about Sue here]

Gretchen Parrack | Senior Consultant

Gretchen Parrack has more than 15 years of experience in marketing research, primarily in the pharmaceutical / health care industry. Gretchen has spent the last 9 years as a qualitative moderator. 

Prior to independent market research consulting, Gretchen led market research efforts for Boston Beer Company (Sam Adams), conducted pharmaceutical market research at Curtis Analytic Partners, Inc. (CAP), and was a Product Research & Development Engineer for Procter & Gamble. Throughout her career, Gretchen has conducted more than 200 qualitative research studies across more than 50 therapeutic categories.


Debbie Gustafson | Senior Consultant

Debbie Gustafson is a key contributor to DGA and has been working closely with Dave to position DGA as a sought-after marketing research firm since its inception.

Debbie has been a career HR professional for more than 25 years and has served in a variety of roles and functions in the HR consulting field while at various companies including PWC and Mercer. She also served as the Executive Director for a start-up, non-profit organization that received national recognition. At DGA and our digital division, Lytix, Debbie is responsible for HR-related functions including benefits administration, compensation programs, employee relations and payroll administration.

  [Read more about Debbie here]

Terri Schwabenland | Senior Consultant

Terri has been a consultant with DGA for more than 5 years and has qualitative experience in dozens of therapeutic categories.  In addition to moderating qualitative research, she enjoys report writing and project management, including essential "behind the scenes" organizational work.  She appreciates delving into the emotional aspects of the research, which compliments Dave's analytical expertise and style.

Previously, Terri spent more than 25 years in the medical underwriting insurance industry, as a Senior Individual Life Insurance Underwriter for Prudential Insurance Company.  In the course of her tenure there, she garnered extensive experience in medical assessments and pharmacologic agents in addition to training and supervising responsibilities.

Terri graduated Summa Cum Laude with a BS degree in Business Administration from Gwynedd-Mercy College, and she has completed post-graduate work at Chestnut Hill College. 

Reid Glaze | Project Manager / Creative Technology Specialist

Reid operates as project manager and focuses on the digital development of DGA and our Millennial based digital division, Lytix. In May 2014, he was hired as an intern for DGA’s former sister company, Spych, where he led a social intelligence project for Spych's largest client for over a year. Reid was then hired as an Insights Consultant for DGA in July 2015. In addition to working on consumer-based projects centered around Gen Y research – including social listening, digital brand audits, and insight communities – he has gained experience in moderation and pharmaceutical market research techniques. Reid is currently spearheading all creative and digital design efforts for both DGA and Lytix.

Reid was instrumental in the development of Lytix, for which he has led branding and creative direction.

He has over two years of social intelligence experience with knowledge in a variety of digital talents, including web development, graphic design, digital marketing, and social media analytics. He has also conducted report writing/analysis, consulting, and presentation development.