Contrary to traditional focus group research, which involves trading incentives for insights and calls for a moderator to lead the conversation, social listening allows brands and researchers to join in on customer conversations. The use of social media for brand intelligence is exponentially gaining traction in consumer research, but what about its utilization in the healthcare space?Read More
EI (emotional intelligence) is the new IQ in the world of marketing. It is defined as the ability to recognize your emotions, understand them, and realize how your emotions affect people around you. The other half of EI involves your perception of others: when you understand how peers feel, you can effectively manage relationships.Read More
In-person qualitative research requires a tremendous amount of travel. Consequently, many QRCs are true Road Warriors, traveling thousands of miles each year across the US and around the globe to serve their clients.
QRCA VIEWS reached out to a handful of these busy business travelers - including DGA's own, Dave Gustafson, as well as Susan Fader of Fader & Associates and Pat Sabena of Sabena Qualitative Research Services - to find out what advice they have for aspiring Road Warriors.Read More