Michael Tucker | Principal
Michael has over 20 years of experience in designing and managing research that has informed major marketing decisions for many pharmaceutical and medical device and diagnostics companies. He is trained in wide variety of qualitative and quantitative methodologies and has focused on strategic pre-launch research in the areas of product positioning, message development, creative concept evaluation and visual aid testing.
His experience encompasses a broad range of therapeutic areas, including oncology, immunology (especially HIV and hepatitis), pain management, cardiovascular health including cardiac rhythm devices, hospital products, gastroenterologic disorders, neurology (including Parkinson’s disease, Alzheimer’s disease and ADHD), psychiatry and women’s health.
Michael holds a B.A. and Ph.D. in Developmental Psychology. He spent seven years teaching at the college level, and has taught courses in introductory psychology, cognition, psycholinguistics, developmental psychology and research methods. Most recently, Michael co-presented the PMRG workshop, “Wanted Dead or Alive: Healthcare Brand Positioning” at the 2015 PMRG Institute conference. He has also conducted seminars on marketing and marketing research in the pharmaceutical industry, and has presented papers on a research methodology at PMRG and PBIRG.